…never forget that on the highway of life, you have come further than some others, and the lessons you have learned are both helpful and valuable to others.”
Truth is I’ve never been successful at much. As a stay at home mother to several children living on a single income- let’s just say my free time, my priorities, and my goals have been different than most when it comes to the subject of making money. Sure, I’ve dabbled on eBay, Craigslist, Etsy, you name it. Nothing has ever really worked to the point where it could be considered “extra income” (let alone riches and wealth). But what I can tell you about me is that I’ve always been a researcher; finding new ways, new ideas… learning how to do this, learning a better way to do that. As of this date, my research has taken me to a new place that I’d like to share with you and I’m really excited about it.
So, what have I done when it comes to the subject of money?
You guessed it! I turned to… books. Yeah, that’s right, I said books. Lots of those “Get Rich Quick” books.
Think I’m crazy? Don’t answer that.
Think I’m getting rich quick? Well… not exactly. But let me tell you about it anyway. I promise you will be intrigued.
Early on one of the books I came across was called, The Millionaire Messenger: Make a Difference and a Fortune Sharing Your Advice. I won’t share his exact backstory (even though it is extremely interesting and hard to imagine), what I will share with you is what I came away with after reading it and what I learned. I want to give to you a sense of hope and a speck of wisdom, if I can, about earning an income online based on this book. But wait! Don’t stop reading, stay with me, OK? Let me ask you this, do you think it’s possible to actually earn an income online if it’s done right? Done with honesty, integrity, trustworthiness, and with the utmost qualities of an upright character? Do you REALLY think it’s possible?
Guess what? I do. And, I hope you do also (that’s why you’re here, right?). I want you to keep an open mind and consider the possibilities with me. The possibilities this book helped me to see for the first time. Try not to turn yourself off to the idea that these “Get Rich Quick” books are only a scam (unless of course, they are charging you hundreds of dollars for); I have to believe, for the most part, that they can be valuable when it comes to ideas for particular methods and ways of utilizing the Internet (albeit, the cheesiness of it all).
One day not too long ago, and I don’t know why, but for me, I made a decision to be open-minded about all this. I thought to myself, surely, if someone is writing a book with a ton of content, they have to be saying SOMETHING of value. Can someone really write that much and say nothing at all, nothing that I could learn and implement and better my situation? I mean, there has to be SOMETHING I can glean, right?!
Well, there is! And without further ado, I’ll stop boring you with all this talk and cut to the chase.
The front cover states this, “Make a Difference and a Fortune Sharing Your Advice”.
Think it’s possible? Read on, and see for yourself…
You have a story. You have struggled and overcame. What was the triumph, turning-point, or tragedy of your life? Did you know that there are fewer stable and lucrative jobs in the world other than that of being an, “expert”?
Think about this. YOU have a story to share that can help others. Who hasn’t struggled in their lives and lived to tell about it? Can what happened to you challenge and possibly give hope to others? Would you know where to begin crafting what you learned, packaging it up and knowing how to offer it to your niche audience?
Or, maybe you are really knowledgeable about a certain hobby or occupation, but don’t quite know how to lay it all out to teach others. Think of it as crafting or honing a “How-To” guide, producing it, marketing it, and profiting from it. Want to learn how to do that? Better yet, with little to no start-up?
Here’s the kicker: most people, if not all, appallingly undervalue what they know and how sought after by others it can be. You can either share your life story and experience or share your advice and how-to information and build a business out of it. Both avenues are possible! But, this is only the first step- stay with me.
Seriously, right now.
What are you passionate about? What have you always wanted to learn about? What are your plans for research? The purpose of asking these questions and more is to get you thinking about setting up the beginning plans for later strategies and getting results. The beauty is that Brendon Burchard shows you how to brainstorm what you can teach others in nine of the most lucrative topics in the expert industry. He goes over in detail what you need to ask yourself to help guide you in the right direction.
He also covers in-depth what you need to do to create that useful “how-to” program or system that cultivates results and/or solves problems. Paying particular attention to the eye-catchiness of it, making it easy to implement, and increasing its value through six crucial steps is a must read and will help bring success.
Get the nitty-gritty on how to craft your message by:
- Researching it
- Mastering it
- Sharing it
- Becoming known for it
- And, then teaching it for profit
Are you still with me? Good! Next step is choosing the right method for YOU. Which is the best avenue for your client to receive?
Let’s let this sink in for a moment: there are only five ways people can get your program- they can read it, hear it, see it, experience it, and master it. What does that leave you with? It leaves you with the awesome, yet fun responsibility of creating content and developing the training. Here are some great options:
- A Membership Site
- Downloadable Audio and Video Programs
- Monthly Content Releases
- Desktop Training, and
Does it seem a little daunting? In all honesty, it doesn’t have to be. You can do this, I know you can. How do I know? I know because if I can do it, so can you. On the flip side though, maybe it seems way too easy? Maybe you are super ambitious and really want to step up your game- well, that’s possible too! Learn more about giving seminars, making training DVD’s, books (or eBooks), and audio CD’s (have you ever heard of ‘print-on-demand’? No inventory or warehouse storage- a customer buys your item; the item is then manufactured on the spot, and then shipped? Incredible! And, totally within your capabilities!)
The goal here is to grow a business by creating the content you are passionate about, have researched and have experience on. It’s about teaching others through a training course you design on how to live a better life because of what you’ve learned. Best of all, it requires very little money and I mean, little. Woot!
If you think about it, do you know how to strategically place yourself amongst your audience, other experts, AND your competition? How important is it really to differentiate yourself and your content? How do you become a credible source?
Among all these other items, meeting the demand of your audience needs to be at the top of your priority list, but how to do you do that too?
First order of business is finding how your competitors are. Maybe there aren’t any! Wouldn’t that be great? But since we live in reality, this is going to take research. Start asking questions, start visiting the library, watch some YouTube videos. What are they NOT doing? This is the first step in differentiating yourself.
Next order of business is becoming a credible source. It all starts with content. And, it has to be leading edge. Again, this will take research and developing one of your needed skill sets which will be writing. Don’t know how to write well? It’s not very hard to learn to do; all it takes are some books from the library, or even some web articles. Practice and have a friend read it over, it’s easy!
The Millionaire Messenger is invaluable when it comes to this thing called, “positioning”. Sounds a little funny, but it makes total sense. Positioning yourself well, especially in the area of credibility is just that, having credit, or having a good reputation. Never forget to be truthful, and always strive to provide valuable, worth reading, know-how subject matter. But, you’ve got to start somewhere, as only you know your story better than anyone.
The bottom line: more credibility, more value, more of a following.
Who are the people in the market for your guidance? Finding out who will most likely benefit is a key aspect. Like, what are the things they like to buy, or even better, what would they like to get for free? What results are THEY looking for?
Long story short: your audience is looking for a real-deal, tangible training course. You need to know how to position yourself (there’s that word again) with them (when you work through finding who they are) and most importantly be prepared to handle their questions, concerns or even objections. The good news- what you need to know is all covered in an easy to apply formula in the book.
We’re at the half-way point! Let’s keep moving along because this is when it starts getting good!
You have an incredible opportunity to use the massive wealth of technology at your fingertips for your business.
When has there ever been a time in history when you can utilize all of the following programs practically for free? Have you ever really though that you can have your very own:
- Social community? (Facebook, Twitter, Pinterest, etc.)
- TV Station? (YouTube)
- Publishing Company? (WordPress)
- Store Front that takes payments instantly? (PayPal, Google Express, Yahoo Merchant)
- Recording Studio? (Apple)
Pretty incredible, isn’t it? Think back to the eighties when all this just seemed so impossible and out of reach! As kids we were lucky to get a small jukebox of our own that we could carry around in our pockets (thanks, Walkman!). Now, look at all the available, cool gadgets we can get. Why not utilize them all to launch the business of your dreams?
Promotion, Promotion, Promotion. It’s super important, but guess what? Let someone else do it for you!
I really learned a lot about promotion from this book, in that you might be surprised at how easy-peasy it can be to promote your business. There are two ways. But first let me say that I know how odd it sounds that you really don’t even have to promote your business yourself, I get it. And no, I’m not talking about the out-of-nowhere blessedness of suddenly going “viral”, or the laboriously, and sweaty work of word-of-mouth endeavors, or even posting links so far over the web that your fingers fall off (only to be dragged off to SPAMMERS-prison afterwards- not cool). I’m talking about something new. At least for me it is.
This is where the whole process gets really fun and takes on a whole new edge. We are going to start with the second method first. And, I’ll start with this question: think you don’t have what it takes to actually run a corporation, or personally manage several employees under you? Good news! You don’t have to! There are these little people that live in your computer that actually do the work for you- they’re called, “Virtual Assistants” and they work extremely well for this type of field. Check out the reputable hiring platforms out there (hello, oDesk! How ya doin’, eLance?); they can be one of the great mechanisms you can use to promote your business. And, many of them work for a very low price (I mean as low as a few dollars), simply because they want to grow their ratings.
And, it’s totally worth it.
For me, I like to not have to do every.single.thing when it comes to marketing and promoting. Not doing every little thing frees me up to do more important work (i.e., creating content, or working at the creation of my own training course, or networking with other experts in my field). The capability to outsource in this area is FANTASTIC, and best of all, there are people out there that can do it waaaaaay better than I or you can (and faster).
The first method Brendon Burchard talks about (that I’ve saved for second) is regarding what I have found to be different than just about everyone else (and certainly most refreshing to see nowadays), and that is his attitude towards giving. It definitely resonates deep within his character and rings out loud and clear through everything he writes. And, I’ve thought deeply and reflected much about what this really means. What I’ve come up with is this: rich people in general aren’t out searching for ways to become richer. Well, maybe some are, but for the most part, many aren’t. They’re just busy trying to be good bosses by keeping their employees happy and their customers happy on top of trying to maintain profitability. The poor, hungry and driven people on the other hand ARE searching for ways to at least get ahead of the game. Maybe not to become filthy rich, but simply looking to supplement their incomes, or be their own boss, or start their own businesses, or maybe they just want to be able to buy braces for their kid.
Then, on the flip-side of all this, you have those low-down, dirty rotten charlatans who will step all over the backs of the poor by promising all kinds of money if they follow some cheesy, five-step program to either flip-houses or whatever for three easy payments of only $139.99 (or more!). Seriously though, what single mother or father on a strict food budget or single income family (like us) can afford to spend over $400 on something so risky? It would be foolish! The point of bringing up the bad, get-rich quick guys is to say that The Millionaire Messenger is not like that. To grow a business based on Brendon Burchard’s know-how requires so very little, if any start-up and that’s awesome.
Well, looks like I went on a tangent. Sorry about that. Look, all I’m trying to get at is that if you want to get ahead, you first have to give. Set in motion some type of “promotional” giveaway like maybe a low cost gift basket full of office supplies? Maybe you are a knitter- who would like a free pair of knitted wool socks? (Me, please!) Or, write up a portion of your how-to training and give it away, better yet offer up your own promoting of someone else’s business. There are plenty of examples in the book that demonstrate how giving first can be the key to growth. Sounds weird I know, but it’s true!
You need to find and work with like-minded individuals in the expert community so THEY can promote your message.
Sound unreasonable? Actually, it’s not. Who knew that it could be easy to find experts in the field you are in and have THEM actually promote YOU? Not only that, but “position” yourself into a place where YOU are the one being promoted and even interviewed! Sounds crazy, I know, but with this book you can get to that place where you are the expert to your niche audience, it’s all possible. (I have to admit that this truly was an eye-opener for me)
You CAN land big promotional partners, and The Millionaire Messenger
shows you in detail how to do this and even how to find them.
As an example, I’m really into horses (really, really) and one of my “How-To” training courses will involve them. At this point though, I have no idea who the big names are in this industry other than super hitters like Clinton Anderson, Buck Brannaman, or Pat Parrelli. What I need to do is take a few steps down the ladder and find some local or state-wide horse experts and partner up with them. I’m really excited that Mr. Burchard has equipped me to set sail into these unchartered waters and I’m eager to get going!
- So… who are you, really? Who do you NEED to be?
- Are you in the right place in your life for this?
- Can you be distinctive or unique in your niche? Do you know how to be?
- Are you sure you can cultivate excellence in our life and business? Are you prepared to be totally bent on skill development?
I know I am! I’m blessed enough to be in a place where I have the time to develop this adventure. I’m blessed enough to be able to at least attempt to enrich our lives and the lives of others. I feel that this is an important job to have, maybe the most important?
Why? Because learning isn’t going out of style any time soon, people aren’t going to magically cease needing help and guess what else- people will pay to shorten the learning curve. To repeat from the very beginning- this book claims that there are fewer stable and lucrative jobs in the world other than that of being an “expert”. Only you can be the expert of what you’ve learned, and what you’ve overcome in your life.
Why not develop that message, foster the growth of a business, give away something for free and help people at the same time?
It’s a death sentence to be small-minded. Well, you won’t DIE, per se, but it can be the death of your POTENTIAL. You have the potential to change your situation, all you have to do is LEARN, RESEARCH, STUDY, CREATE IT.
You need to learn how to find your unique, teachable point-of-view if you want to be in the information business. Are you worried about it? Don’t be! Worried that you can’t be a public speaker? This book shows you that webinars can be your answer. Not a good writer? This book shows you how you can outsource. Not a good teacher? This book can show you how to be a good teacher.
Worried that you can’t do anything at all? No need to worry because The Millionaire Messenger book will blow you away with “the millionaire expert empire in five-steps”. Basically, it’s a step-by-step layout of how to make a million dollars in one year.
Pretty unbelievable, yeah, I know. But the better approach is this: is it possible? And, even better-
Why not? Why couldn’t it be possible for you?
Will I personally attempt it? Maybe. I don’t think it’s too outlandish. Really, I don’t. I guess over time, you’ll just have to see for yourself. Either way, I’m busy enough with my own arsenal of strategies I’ve learned to launch my own message out into the world due to the finding, reading, and absorbing of this book.
In the end, I believe *every* how-to, and “get rich” book has something to offer, I really do. The world is hungry for new ideas and new tactics, whether it’s for a business or simple skill development. But not only that, technology is growing and changing at the fastest rate ever, so why not soak in and learn what you can to add value to the way you do things? Doubly so, why not improve the lives of others we serve by providing valuable information to them?
I’ll leave you with a little something to think over that Brendon wrote in his book-
“…when I began, all I had were those two gadgets [phone and laptop]. I had no money, no influence, no name recognition, no rich uncles, nothing. I was armed with only a message and a dream, and soon my computer became my only needed resource. My laptop became my ATM, allowing me to write articles and books and create and post webinars, videos and online programs that people paid me for…” –pg. 26-27
“Within three years total, I became a best-selling author, a $25,000-per-speech keynote speaker, a seminar leader who sells out every event, a life coach, a small business consultant with a multi-year waiting list, and an online information marketer who averaged around $2M for every major promotion I put online. I did all this working from home and without a single full-time employee.” –pg. 14