This is the last post from my marketing series. I’ve summarized all the points I made across the board. Enjoy!
Take heart that every change can represent money in your life if you learn about it and do something about it.” – Jay Conrad Levinson, Guerilla Marketing
Given the right circumstances, fire has a voracious appetite. It will eat up just about anything you put in front of it – if it’s hot enough. However, the point isn’t about the temperature, it’s the way it devours. At times, its power can be nearly unstoppable.
Have you ever felt that way? Not necessarily unstoppable, but a feeling of never giving up? You press on – you never give up, there’s always this hunger. Sometimes that feeling is strong, sometimes that feeling grows dull, but it’s an ever-present reality in your life – your online business life. It’s comparable to a fire that consistently burns – sometimes it rages, sometimes it’s mere embers, but it’s always “alit”.
Personally, I’ve always had that burn. It’s like a particular drive. To get where? That elusive place called, success? What is success? It seems to me that the definition for that term is different for everybody. For you that’s reading this, the chances I would imagine are creating for yourself an online business that provides you with a constant inflow of residual income, am I right?
Going back to square one, that’s what this blog is all about. It’s about creating an online business that does exactly that. What this blog isn’t about is dreaming up what exact business you are looking to grow. For example: computer programing, accounting, software/app creating, makeup tips, music videos, acting/modeling, the list goes on and on and on. You are the one that knows yourself best, you know what it is that makes you happy, what your passion is, what your “product” is.
My goal is to move you onwards and upwards once you are in that place of knowing what it is you are going to do. In my mind, the directives are somewhat generic across the board. Have a website? Check. Twitter account? Check, check. Facebook? Done.
So, if you are an FPI business owner, this blog caters to the next step. What do you do after you have all your social media in place.
Now that we’ve got that established, I first have to mention this; even today, for the most part, after all my years of Internet experience, I still see a constant search, a constant hunger for *instant cash*. People (myself included, I won’t lie) have this dream that they will stumble onto a platform that will turn their laptop into a virtual ATM. How do I know? The two biggest keywords on Internet search engines is…. Guess what?
For most of us, we have a dream. Our ultimate goal and desire is to wake up to a cash machine sitting at our dining room table, or wherever our laptop might be sitting. There are those who believe that it can happen, and there are those who don’t believe it can happen. For those who do believe and actually know how it can be done, will charge you for this knowledge. For those who don’t believe that it can happen just aren’t open minded enough (or at the very least, haven’t found the right avenue).
Can it happen? Will it happen? My answer is why couldn’t it happen?
This is what I think: it can happen. Here’s what you probably don’t want to hear: but it does take work. And how hard and how fast is up to you. But, here’s the KEY: if you have the right tools, it can be faster rather than slower.
So, what kind of work, you ask?
I don’t know. Keystrokes? Phone calls? You have a product, right? The goal is to sell that product. You will NOT get money any other way. People have to buy something from you in order for you to get paid. Do you know of any business in this world that does not operate in this way? Whether it’s:
- your time (viewing ads, assisting others, reading articles, etc.),
- your information (what you know, what you’ve experienced, what you’ve done, etc.), or
- your product (clothing, makeup, tools, accessories, specialty/novelty product, etc.)
You won’t make money any other way. Period. Craft your online business based on what you love to do. Sell a product you love. And whatever you do, don’t stop. It’s not hard to stoke the fires of perseverance and motivation, a term I’ve lovingly coined, “moti-verance” (if you follow me on Twitter, you’ve probably seen me mention it). You stay at it, you search out and devour all the information you can and you study the people that have gone on before you in your field.
Just don’t do all of that on the Internet alone. Go to your local library. Please, please, please trust me on this one. And then when you’re done with that, print this out and check off each one – one by one and see if this doesn’t completely jump-start your online career.
From Part 1:
The sole purpose of this blog is to equip you with the knowledge and give you the tools you will need to grow your business. This post is about one of the many facets out there working to propel your ideas and products out into the social world. It’s called, marketing.” – Joy @ Glowbees
- Pin down 5 professionals heroes in your field through magazines, books and blogs.
- Stimulating the juices that water the super-fruit of your creative imagination.
Your top three methods:
Coloring a picture in a quiet place – don’t knock this one! It works!
- Utilize these two points above to create something addictive about your online business that has the potential to go viral.
What is it?____________________________________________________
∇ Carve time out of your week to spend at least two hours at your local library reading quietly off in a corner somewhere.
∇ You have a notepad you’ve purchased that you now carry with you everywhere.
∇ Promoted three of your professional heroes via an email message using a sample message I’ve shared.
From Part 2:
Success in the new era of business is driven by your ability to stand out and be truly remarkable. That requires an ability to tap into creativity, break the mold, introduce disruptive change, and dislodge the status quo.” – Josh Linkner, Disciplined Dreaming
- Establishing what it means to be an FPI businessperson. Making sure you are fully integrated on each of the following:
o Your own interactive web site ∇
o Your business blog ∇
o A business page on Facebook ∇
o Profile completed on LinkedIn ∇
o Profile on Pinterest ∇
o Profile on Google+ ∇
o A Twitter account ∇
o Accounts on the following news sites:
- Tumblr ∇
- Reddit ∇
- StumbleUpon ∇
- Disqus ∇
- Digg ∇
∇ Created a digital-free zone somewhere in your office.
∇ Knowing the combined top 3 creative methods your professional heroes share. Be brief, but not enough to lose specificity!
∇ A controversial and opposing viewpoint to your business’ mission statement. As an example, I sell women’s clothing. My angle is modesty, which can in itself be a controversial subject.
Two ways you will use this to your advantage:
People won’t talk about you if you don’t give them something to say. Anything that catches attention is a topic. Anything that catches attention and then gets talked about is a fantastic topic.” Andy Sernovitz’s book, Word of Mouth Marketing
∇ Completed a brief email interview with one of your professional heroes and then wrote a blog article about it bring exposure to them and to your business.
∇ Outsourced through an online hiring platform to promote your blog or business (this is an excellent time-freeing objective – it brings exposure to your business while you sleep, or play, or go out to eat).
∇ Created a colorful chart/diagram concerning your business containing everything that you know that others would find useful. The link to your web site is listed at the bottom for exposure. You have shared this on all your social platforms (for online viewing: an example can be found HERE).
∇ You have a give-away item that your clients eagerly anticipate receiving. Your logo and web site information is on this product (remember the Microsoft MVP program!).
∇ You are currently co-partnered with a charity that is dear to your heart.
From a word of mouth perspective, charities are especially powerful because they come with their own built-in network of talkers. When you connect with any nonprofit, from a national organization to a single, small youth group, everyone in that group has a reason to talk about you. They are organized, involved, and have ready-to-go communication channels.” Andy Sernovitz’s book, Word of Mouth Marketing
∇ Three words: YOUTUBE VIDEO CONTEST.
From Part 3:
[This] …is not about broadcasting your message and getting the largest reach and frequency – it’s about tapping into the conversation, listening, engaging, and empowering. The loudest, biggest spenders don’t win anymore. The smartest, most flexible listeners do.” Dave Kerpen, Likeable Social Media
∇ Three methods from Part 3 you are currently incorporating one a week to get more “Likes” on your Facebook business page:
♣ TWITTER – Check when completed
∇ Your business hosted a live chat (and continues to on a regular basis)
∇ Holds a monthly (or less) contest
∇ Incorporates a semi-annual (or more often) giveaway
∇ Post brain games, riddles and funny jokes at least 3 times (or more) a week
∇ Established a private, closed group on LinkedIn with professionals in your field for the sole purpose of gaining knowledge, learning methods of promotion (for them), asking questions, creating a dialogue and gaining recommendations (this group is not to gain clients – I repeat, not to gain clients! It is to NETWORK).
∇ Established an open group of people you know in real life on Facebook for the purpose of support, encouragement, and ideas. These people are positive, upbeat and share similar business goals.
∇ You are incorporating at least two methods from Part 3 that enable you to be more likeable, transparent and personable within your business. These two methods are:
∇ You are continually in the process of writing small, brief, yet concise reports on trending heroes in your field at least once every two weeks using the methods listed in Part 3. You are learning:
o How your goals and paths are similar
o What you wish to emulate in their business life
o What value you can bring to their table
From Part 4:
My goal with this whole series is to put marketing tools in your arsenal from every possible angle by acquiring the latest and greatest, yet critical information which will in turn, procure a wealth of tips & tricks every small business owner should have that leads to relationships, fans, sales, profits and success! – Joy @ Glowbees
Part 4 was about utilizing all the tools that I’ve written about in your off-line business life (no social media). You should have in place the following:
∇ An ultra-sleek, curiosity-inspiring bumper decal on the back of your car that includes your web address or logo.
∇ Brochures and 3×5 cards that you distribute everywhere you go that have a pretty person on them, are in color, give the people who see them complete simplicity in being more involved with your business (via TXT is a plus) (don’t forget that there are approx. 30 ideas for places to place them at in the post).
∇ You are set up on an online platform that allows you to receive texts through a “shortcode”. You are incorporating this into every possible marketing strategy that you use in order to make it easier for your viewing audience to:
o receive something from you, i.e., newsletters, products, giveaways
o ‘Like’ you on Facebook or follow you on Twitter/Pinterest, or
o view your site, blog, & profiles.
∇ You are working on an ad project that you will place in a regional edition of an upscale magazine. The ad will be for your business or an eBook (see below) that you have written by doing the following:
o creating the design and layout of the ad
o considering the possibility of partnering with another business to cut costs (called fusion marketing)
o ordering reprints of the ad for mere cents that you will:
o place in mailers,
o create a poster for,
o have framed,
o all with the words: “As seen in…”
∇ You have or are creating an eBook full of free information that you will give to anyone who wishes to download it complete with your web address listed in the footer of every page. Ways to get content are listed in the post.
∇ You currently have in place a reminder system for follow-up with clients after every sale (30 days, 90 days and one year).
∇ Every week you mail out at least 2 personal notes using the highest quality materials to potential clients or those on your mailing list that have not purchased from you yet. This note is to introduce yourself and give them an opportunity to receive something from you for free (through contest, promotion, giveaways deal, or eBook).
I really had a great time blogging about all of the methods that have worked for me in my business. I truly hope that as you incorporate them in your own marketing strategies that they will kick-start your online business career selling whatever you are passionate about. And one day, your laptop will be your virtual ATM. Who’s to say that one day you won’t see this:
I’ve created something I wish I would have had five years ago. I believe that this is a pretty good break-down list of everything you should be working towards for your business, so print this out and keep it handy by your desk. For me, I use Excel in the form of this list. In one column I have all my ideas. Then, in approx. 1 to 2 weeks, I check back in and place in the column next to it what happened to that idea. I post updates, if you will in the next cell over. That way, I can see laterally what is working, what’s on hold, what’s not working, what I’m waiting on, etc. etc. And every 1 to 2 weeks I have a new column and I just keep following it over. At the bottom of my most current column I place new ideas, so it’s basically always growing, but never to the point that I can’t see what I’ve already done. It’s a nice system for me and it works.
Well, I really appreciate you taking the time to read my posts. And, if you have any questions or responses to these strategies and methods, I’d love to hear them!
Thanks for reading.