An Online Business That Makes You Money… Now What? — SELL IT, You Say?

imagesCASX4NZ7“The question has often been asked of me, “What do the owners of extraordinary businesses know that the rest don’t.”

Contrary to popular belief my experience has shown me that the people who are exceptionally good in business aren’t so because of what they know but because of their insatiable need to know more.

The problem with most failing businesses I’ve encountered is not that their owners don’t know enough about finance, marketing, management, and operations – they don’t, but those things are easy enough to learn – but that they spend their time and energy defending what they think they know. The greatest businesspeople I’ve met are determined to get it right no matter what the cost.imagesCAW7Q6UD

And by getting it right, I’m not just talking about the business.

I mean that there is something uplifting, some vision, some higher end in sight that “getting it right” would serve.

An ethical certainty, a moral principle, a universal truth.

imagesCATHZ0PQWhich is not to say that those I’m inclined to think of as extraordinary would necessarily communicate it that way. Many can’t. Even if they had the inclination they simply don’t have the words for it. But it’s still there all the same. You can see it in their eyes, feel it radiating from their bodies, hear it in the timbre of their voices.

imagesCA96MEHQOn the other hand, notwithstanding the search for “something higher,” the best of the best I have known are extraordinarily grounded people; they are compulsive about detail, pragmatic, down-to-earth, in touch with the seamy reality of ordinary life. They know that a business doesn’t miss the mark by failing to achieve greatness in some lofty, principled way, but in the stuff that goes on in every nook and cranny of the business – on the telephone, between the customer and a salesperson, on the shipping dock, at the cash register.

And so the great ones I have known seem to possess an intuitive understanding that the only way to reach something higher is to focus their attention on the multitude of seemingly insignificant, unimportant and boring things that make up every business. (And that make up every life, for that matter!)

imagesCA62OAY3Those mundane and tedious little things that, when done exactly right, with the right kind of attention and intention, form in their aggregate a distinctive essence an evanescent quality that distinguishes every great business you’ve ever done business with from its more mediocre counterparts whose owners are satisfied to simply get through the day.

Yes, the simple truth about the greatest businesspeople I have known is that they have a genuine fascination for the truly astonishing impact little things done exactly right can have on the world.

It is to that fascination that this book is dedicated.

This book is a guide for those who see the development of an extraordinary business as a never-ending inquiry, an ongoing investigation, an active engagement with a world of forces, within us and without, that continually amaze and confound the true seekers amount us with awesome variety, unending surprises and untold complexity.

While it may seem obvious, this fascination with the development of an extraordinary business is not the same as a fascination with success.

imagesCAEC44F2Certainly not the success we normally think of. Some end point which, having reached it, enables one to say, “I did it!” Because my experience has taught me only too well that end points in the development of an extraordinary business are instantly replaced by beginning points.

imagesCAH6PV2CSo, this book is not about ending, but about beginnings, about the never-ending game, the delightful and exhilarating process, the continuous evolution of our senses of our consciousness – of our humanness – which only comes from being present in the moment, from being attentive to what’s going on.

I believe that our business can provide us with a mirror to see ourselves as we are, to see what we truly know and what we don’t know, to see ourselves honestly, directly, and immediately.

I believe that our business can become an exciting metaphor for

“The Way.”

A wise person once said, “Know thyself.” To that honorable dictum I can only add for the businessperson on the path of discovery, good traveling and good luck.

imagesCAAEUR30I might also add a few instructive words from another wise man, Anthony Greenbank, who said in The Book of Survival,

To live through an impossible situation, you don’t need the reflexes of a Grand Prix driver, the muscles of a Hercules, the mind of an Einstein. You simply need to know what to do.”

4000478-515030-decorative-elements-border-and-page-rules

This excerpt comes from The E-Myth RevisitedMichael Gerber’s, The E-Myth Revisited.

1And, I cannot stress enough how much this book spoke to me. I picked it up, not *super* enthused about it… I had put it on “hold” at the library and when I finally got it, I’ll admit that it didn’t look too promising.

This is where the old adage, “never judge a book by it’s cover” totally comes into play.

From the moment I read the first paragraph, I KNEW that this is the book I have been waiting for. I can only say that it *perfectly* put into words all the thoughts and feelings I had swirling around in my brain for MONTHS.

Today’s post is just a Part 1; Part 2 will go into more detail about what I learned. Not to worry, this won’t hash out into a five-part series like last time, but I will say that it’s going to be very interesting. I love learning new things about business!

So, this is the quick gist:

It’s all about this:

Creating a system that will make your business replicable.

imagesMB12XCOWWhat that means is, enabling your business to be repeatable by someone else. In other words, taking yourself out of your business and allowing others to do it. It’s creating a residual income where you are not the one performing the work.

Sound’s interesting, doesn’t it?

In essence it’s learning to create a franchise that you sell for a profit.imagesS8UF0JL8 Stay tuned…


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The Ultimate Marketing Strategy Checklist Your Small Business Needs To Make Money

This is the last post from my marketing series. I’ve summarized all the points I made across the board. Enjoy!

Guerrilla Marketing, 4th editionTake heart that every change can represent money in your life if you learn about it and do something about it.” – Jay Conrad Levinson, Guerilla Marketing

 

1appGiven the right circumstances, fire has a voracious appetite. It will eat up just about anything you put in front of it – if it’s hot enough. However, the point isn’t about the temperature, it’s the way it devours. At times, its power can be nearly unstoppable.

 

2firHave you ever felt that way? Not necessarily unstoppable, but a feeling of never giving up? You press on – you never give up, there’s always this hunger. Sometimes that feeling is strong, sometimes that feeling grows dull, but it’s an ever-present reality in your life – your online business life. It’s comparable to a fire that consistently burns – sometimes it rages, sometimes it’s mere embers, but it’s always “alit”.

 

3cashPersonally, I’ve always had that burn. It’s like a particular drive. To get where? That elusive place called, success? What is success? It seems to me that the definition for that term is different for everybody. For you that’s reading this, the chances I would imagine are creating for yourself an online business that provides you with a constant inflow of residual income, am I right?

 

4sqGoing back to square one, that’s what this blog is all about. It’s about creating an online business that does exactly that. What this blog isn’t about is dreaming up what exact business you are looking to grow. For example: computer programing, accounting, software/app creating, makeup tips, music videos, acting/modeling, the list goes on and on and on. You are the one that knows yourself best, you know what it is that makes you happy, what your passion is, what your “product” is.

 

5goalMy goal is to move you onwards and upwards once you are in that place of knowing what it is you are going to do. In my mind, the directives are somewhat generic across the board. Have a website? Check. Twitter account? Check, check. Facebook? Done.

 

So, if you are an FPI business owner, this blog caters to the next step. What do you do after you have all your social media in place.

 

6searNow that we’ve got that established, I first have to mention this; even today, for the most part, after all my years of Internet experience, I still see a constant search, a constant hunger for *instant cash*. People (myself included, I won’t lie) have this dream that they will stumble onto a platform that will turn their laptop into a virtual ATM. How do I know? The two biggest keywords on Internet search engines is…. Guess what?

 

MAKE

 

MONEY

 

1dreamFor most of us, we have a dream. Our ultimate goal and desire is to wake up to a cash machine sitting at our dining room table, or wherever our laptop might be sitting. There are those who believe that it can happen, and there are those who don’t believe it can happen. For those who do believe and actually know how it can be done, will charge you for this knowledge. For those who don’t believe that it can happen just aren’t open minded enough (or at the very least, haven’t found the right avenue).

 

Can it happen? Will it happen? My answer is why couldn’t it happen?

 

Why not?

 

1keyThis is what I think: it can happen. Here’s what you probably don’t want to hear: but it does take work. And how hard and how fast is up to you. But, here’s the KEY: if you have the right tools, it can be faster rather than slower.

 

So, what kind of work, you ask?

 

1sellI don’t know. Keystrokes? Phone calls? You have a product, right? The goal is to sell that product. You will NOT get money any other way. People have to buy something from you in order for you to get paid. Do you know of any business in this world that does not operate in this way? Whether it’s:

 

  • your time (viewing ads, assisting others, reading articles, etc.),
  • your information (what you know, what you’ve experienced, what you’ve done, etc.), or
  • your product (clothing, makeup, tools, accessories, specialty/novelty product, etc.)

 

2loveYou won’t make money any other way. Period. Craft your online business based on what you love to do. Sell a product you love. And whatever you do, don’t stop. It’s not hard to stoke the fires of perseverance and motivation, a term I’ve lovingly coined, “moti-verance” (if you follow me on Twitter, you’ve probably seen me mention it). You stay at it, you search out and devour all the information you can and you study the people that have gone on before you in your field.

 

2checkJust don’t do all of that on the Internet alone. Go to your local library. Please, please, please trust me on this one. And then when you’re done with that, print this out and check off each one – one by one and see if this doesn’t completely jump-start your online career.

 

From Part 1:

The sole purpose of this blog is to equip you with the knowledge and give you the tools you will need to grow your business. This post is about one of the many facets out there working to propel your ideas and products out into the social world. It’s called, marketing.” – Joy @ Glowbees

 

  • Pin down 5 professionals heroes in your field through magazines, books and blogs.

___________________________________________

___________________________________________

___________________________________________

___________________________________________

___________________________________________

 

  • Stimulating the juices that water the super-fruit of your creative imagination.

Your top three methods:

_____________________________________________________

_____________________________________________________

_____________________________________________________

Coloring a picture in a quiet place – don’t knock this one! It works!

 

  • Utilize these two points above to create something addictive about your online business that has the potential to go viral.

What is it?____________________________________________________

 

∇      Carve time out of your week to spend at least two hours at your local library reading quietly off in a corner somewhere.

 

∇      You have a notepad you’ve purchased that you now carry with you everywhere.

 

∇      Promoted three of your professional heroes via an email message using a sample message I’ve shared.

 

 

From Part 2:

1st

 

Success in the new era of business is driven by your ability to stand out and be truly remarkable. That requires an ability to tap into creativity, break the mold, introduce disruptive change, and dislodge the status quo.” – Josh Linkner, Disciplined Dreaming

 

  • Establishing what it means to be an FPI businessperson. Making sure you are fully integrated on each of the following:

 

o   Your own interactive web site                                                                                   ∇

o   Your business blog                                                                                                          ∇

o   A business page on Facebook                                                                                       ∇

o   Profile completed on LinkedIn                                                                                    ∇

o   Profile on Pinterest                                                                                                         ∇

o   Profile on Google+                                                                                                          ∇

o   A Twitter account                                                                                                            ∇

o   Accounts on the following news sites:

  • Tumblr                                                                                                                       ∇
  • Reddit                                                                                                                        ∇
  • StumbleUpon                                                                                                           ∇
  • Disqus                                                                                                                        ∇
  • Digg                                                                                                                            ∇

 

∇      Created a digital-free zone somewhere in your office.

 

∇      Knowing the combined top 3 creative methods your professional heroes share. Be brief, but not enough to lose specificity!

o   ___________________________________________________

o   ___________________________________________________

o   ___________________________________________________

 

∇      A controversial and opposing viewpoint to your business’ mission statement. As an example, I sell women’s clothing. My angle is modesty, which can in itself be a controversial subject.

 

o   ___________________________________________________

 

Two ways you will use this to your advantage:

o   ___________________________________________________

o   ___________________________________________________

 

1talk

 

People won’t talk about you if you don’t give them something to say. Anything that catches attention is a topic. Anything that catches attention and then gets talked about is a fantastic topic.” Andy Sernovitz’s book, Word of Mouth Marketing

 

∇    Completed a brief email interview with one of your professional heroes and then wrote a blog article about it bring exposure to them and to your business.

 

∇    Outsourced through an online hiring platform to promote your blog or business (this is an excellent time-freeing objective – it brings exposure to your business while you sleep, or play, or go out to eat).

 

∇    Created a colorful chart/diagram concerning your business containing everything that you know that others would find useful. The link to your web site is listed at the bottom for exposure. You have shared this on all your social platforms (for online viewing: an example can be found HERE).

 

∇    You have a give-away item that your clients eagerly anticipate receiving. Your logo and web site information is on this product (remember the Microsoft MVP program!).

 

∇    You are currently co-partnered with a charity that is dear to your heart.

 

From a word of mouth perspective, charities are especially powerful because they come with their own built-in network of talkers. When you connect with any nonprofit, from a national organization to a single, small youth group, everyone in that group has a reason to talk about you. They are organized, involved, and have ready-to-go communication channels.” Andy Sernovitz’s book, Word of Mouth Marketing

∇    Three words: YOUTUBE VIDEO CONTEST.

 

 

From Part 3:

 

untitled

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)

[This] …is not about broadcasting your message and getting the largest reach and frequency – it’s about tapping into the conversation, listening, engaging, and empowering. The loudest, biggest spenders don’t win anymore. The smartest, most flexible listeners do.” Dave Kerpen, Likeable Social Media

 

 

∇    Three methods from Part 3 you are currently incorporating one a week to get more “Likes” on your Facebook business page:

 

o   ___________________________________________________

o   ___________________________________________________

o   ___________________________________________________

 

 

♣    TWITTER – Check when completed

 

∇    Your business hosted a live chat (and continues to on a regular basis)

∇    Holds a monthly (or less) contest

∇    Incorporates a semi-annual (or more often) giveaway

∇    Post brain games, riddles and funny jokes at least 3 times (or more) a week

 

 

∇    Established a private, closed group on LinkedIn with professionals in your field for the sole purpose of gaining knowledge, learning methods of promotion (for them), asking questions, creating a dialogue and gaining recommendations (this group is not to gain clients – I repeat, not to gain clients! It is to NETWORK).

 

∇    Established an open group of people you know in real life on Facebook for the purpose of support, encouragement, and ideas. These people are positive, upbeat and share similar business goals.

 

∇    You are incorporating at least two methods from Part 3 that enable you to be more likeable, transparent and personable within your business. These two methods are:

 

o   ___________________________________________________

o   ___________________________________________________

 

∇    You are continually in the process of writing small, brief, yet concise reports on trending heroes in your field at least once every two weeks using the methods listed in Part 3. You are learning:

 

o   How your goals and paths are similar

o   What you wish to emulate in their business life

o   What value you can bring to their table

 

 

From Part 4:

 

1mar

 

My goal with this whole series is to put marketing tools in your arsenal from every possible angle by acquiring the latest and greatest, yet critical information which will in turn, procure a wealth of tips & tricks every small business owner should have that leads to relationships, fans, sales, profits and success! – Joy @ Glowbees

 

Part 4 was about utilizing all the tools that I’ve written about in your off-line business life (no social media). You should have in place the following:

 

∇    An ultra-sleek, curiosity-inspiring bumper decal on the back of your car that includes your web address or logo.

 

∇    Brochures and 3×5 cards that you distribute everywhere you go that have a pretty person on them, are in color, give the people who see them complete simplicity in being more involved with your business (via TXT is a plus) (don’t forget that there are approx. 30 ideas for places to place them at in the post).

 

∇    You are set up on an online platform that allows you to receive texts through a “shortcode”. You are incorporating this into every possible marketing strategy that you use in order to make it easier for your viewing audience to:

o   receive something from you, i.e., newsletters, products, giveaways

o   ‘Like’ you on Facebook or follow you on Twitter/Pinterest, or

o   view your site, blog, & profiles.

 

∇    You are working on an ad project that you will place in a regional edition of an upscale magazine. The ad will be for your business or an eBook (see below) that you have written by doing the following:

o   creating the design and layout of the ad

o   considering the possibility of partnering with another business to cut costs (called fusion marketing)

o   ordering reprints of the ad for mere cents that you will:

o  place in mailers,

o  create a poster for,

o  have framed,

o  all with the words: “As seen in…”

∇    You have or are creating an eBook full of free information that you will give to anyone who wishes to download it complete with your web address listed in the footer of every page. Ways to get content are listed in the post.

 

∇    You currently have in place a reminder system for follow-up with clients after every sale (30 days, 90 days and one year).

 

∇    Every week you mail out at least 2 personal notes using the highest quality materials to potential clients or those on your mailing list that have not purchased from you yet. This note is to introduce yourself and give them an opportunity to receive something from you for free (through contest, promotion, giveaways deal, or eBook).

 

____________________________

 

I really had a great time blogging about all of the methods that have worked for me in my business. I truly hope that as you incorporate them in your own marketing strategies that they will kick-start your online business career selling whatever you are passionate about. And one day, your laptop will be your virtual ATM. Who’s to say that one day you won’t see this:

 

3payrecd

 

2groI’ve created something I wish I would have had five years ago. I believe that this is a pretty good break-down list of everything you should be working towards for your business, so print this out and keep it handy by your desk. For me, I use Excel in the form of this list. In one column I have all my ideas. Then, in approx. 1 to 2 weeks, I check back in and place in the column next to it what happened to that idea. I post updates, if you will in the next cell over. That way, I can see laterally what is working, what’s on hold, what’s not working, what I’m waiting on, etc. etc. And every 1 to 2 weeks I have a new column and I just keep following it over. At the bottom of my most current column I place new ideas, so it’s basically always growing, but never to the point that I can’t see what I’ve already done. It’s a nice system for me and it works.

 

Well, I really appreciate you taking the time to read my posts. And, if you have any questions or responses to these strategies and methods, I’d love to hear them!

 

 

Thanks for reading.

 

Joy

Unbelievably New & Easy Marketing Tips & Tricks – Without Using Social Media – Say What?! Part 4 of 4

Let’s Pretend Social Media Doesn’t Exist… Just For A Bit. How Would That Impact How You Do Business? Time To Pluck That Creative Super-Fruit!

4

1clockWow! We are at Part 4, already? Time flies when you’re having fun, I guess. And, I hope you had fun! It’s unfortunate that right now, I’m just realizing that this marketing series has throwing a crap-ton of information at you… And, it’s just now that I’ve decided that after this post I’m going to break everything down in a “summary post” for you with an easy to do list complete with a timeline of where you should be and where you should be going.

 

2overBefore we start, I first want to throw out there that my intention isn’t to overwhelm anybody. And, now that this marketing series is almost over I realize that I’ve pretty much thrown just about every marketing tactic there is, out there, at you, a little willy nilly. Kinda cool… kinda not cool. But, don’t think that you’ve wasted your time here with each post- NO! Although the break-down summary post coming after this one is going to be brief– it still won’t contain the necessary information that I’ve previously posted; so trust me, it was worth your while to read each post in this series. The purpose of a Part 5, if you will, is to just give you an ‘at-a-glance’ list to make sure you’re on track. It will be something you can print out and check off as you go and if you need to refer back to the post in detail- that will be just fine!

 

3moneyMy goal with this whole series is to put marketing tools in your arsenal from every possible angle by acquiring the latest and greatest, yet critical information which will in turn, procure a wealth of tips & tricks every small business owner should have that leads to relationships, fans, sales, profits and success!

 

4billySo, since we’ve covered a lot of ground digital wise, I’m going to go the route of old-school- by getting off social media for a bit. To do that, let’s pretend we live in the 1800’s and there’s no such thing as the Internet. Think of like this by repeating the next sentence: this is ground zero, here people (say that with a Western-Cowboy accent and the transformation will be complete!) and we are going to lay the ground-work for the basics… BUT not just any old basics- we are going totally to the NEXT LEVEL on this.

 

5futureThis will be the absolute latest and newest methods on the market to date. It’s nearly April, 2014 and I have yet to see this some of this information across the net (some of it, but not all). How do I know? Because I’ve been researching it myself and have come up empty handed (and I don’t know if that’s good or bad yet)! I’ve decided that I’m simply going to tackle it myself and become the ultimate, virtual pioneer in non-Internet marketing. This is going to include, A) what needs to be on your brochures, post cards, mailers, etc. (tactics not really done in small time business YET), B) making it EASY for your client to see you and then tap in, C) using the newest (FREE) technology for broadcasting your company, D) using amazing audio combined with flashy packaging to “wow” your potentials, and so much more! So, hold on to your cowboy hats!

4000478-515030-decorative-elements-border-and-page-rules

11suitDid you know you’ve been on a journey? Someone has snuck into your house and packed your bag whether you liked it or not- well… actually, you really want to go, you just didn’t know how badly until now.

 


How did this all begin? To be 100% completely, bald-faced honest, it started out by me doing a search on the mathematical formula for business success. Like the movie Moneyball, I figured that that there has to be some type of formula for success.

 

Again, to be honest, I’m still trying to find it. To the right is the book the movie is based off of —–>>>>>>

Moneyball: The Art of Winning an Unfair Game
by Michael Lewis

 

11recordDon’t you get tired of reading the same things over and over and over, feeling like a record spinning into nowhere, just going around and around and around? Don’t you want to move up to the next level by doing something totally revolutionary when it comes to social media and even doing something revolutionary that doesn’t include the Internet?

 

Listen, your business ventures will never be like every Disney movie ever made that incorporates some type of magic to get the story across. But, you’ll have to incorporate something like it;

 

…the magic of your creativity

(once again)

 

Only this time, you’ll use your creativity combined with my creativity (and the fruit of my research and ‘know-how’).
Guerrilla Marketing, 4th edition

As you better know by now, making consistent money on the Web means excelling in three areas: building your online mailing list, converting prospects into customers and customers into repeat customers, and automating the process through sequential autoresponders and online payment systems to free up your time for other activities.”
– Jay Conrad Levinson, Guerilla Marketing

 

So, without further ado, here’s THE LIST; your comprehensive, numbered, all-in-one place for marketing your business off-line. Let’s get to it!

 

11bump1. THE WHAT: Bumper decals for your car- not stickers via Cafepress in YOUR design that A) you will use yourself, and B) give away to customers who just bought from you, friends and family. And, not like this, by the way:

<<<<<<<——————

 

11carTHE WHY: If you are like most people, you drive A LOT. As an example, I put nearly 200 miles on my car yesterday alone. How many pairs of eyes do you think were on me the entire time I was driving? Probably lots- if not hundreds. The goal is to get “brand visibility”. Your brand is what you are aiming at establishing. It needs to be seen, it needs to be recognized, it needs to become part of a movement. Think that’s too big of a thought or dream? Then, you need to broaden your horizons! Why? Because ANYTHING is possible! Plus, it has an additional two-fold perk: gives you incentive to keep your car clean and keeps you cognizant of being a better driver!

 

11duckTHE HOW: Design it in a graphics program like Inkscape (you can download this fantastic program for FREE – I love it and use it nearly every day). It should be done in white. It should be simple. Above all- should BE COOL! It must be “shareable” and people should want to share it (by putting it on their car). Think about that white duck head sticker people put on their cars, you know the one I’m talking about. You’ll want to use some words though, possible your web address, or business name at least. Possibly a slogan? Invitation to join your exclusive club?

 

THE BENNIES: Great local visibility for your business garnering potential traffic to your site leading to sales, and also aids in establishing your brand.

 

Here’s an example from my own decal:

 BUMPER

 

If you would like me to design one for you, I can, for FREE. Well, not entirely free, but almost. All I ask is that you refer whoever asks about your decal to my blog, that’s it!

BUMPER2

 

 

22shutter2. THE WHAT: Brochures & 3×5 Cards – that you design via Shutterfly. They must include the image of a person (pretty girls get more attention – sorry, but true), be colorful, great typeset, AND the information you put on them must make it easy for your customer to get to you. See the *** below. 

22shareTHE WHY: If done right, you’ll get lots of eyes. If they’re shareable, they’ll get passed on. If you include the right information on them, they’ll stick around awhile. There is very little cost to this one, but the return can be high.

22matTHE HOW: You will physically place these in various areas and/or mail to your potentials and/or already established customers. Ideas for where to place: subways, schools, senior centers, college dorms, fraternities, churches, local community club centers, apartments, grocery stores, malls, car washes, condo party centers, hotels, military cafeterias, counters of public places, meeting convention centers, libraries, chambers of commerce, medical offices, roller rinks, waiting rooms at auto centers, party stores, company bulletin boards, tourist information centers, rest stops, banks, factories, beauty salons, bookstores, laundry mats. Can you think of more places?

22txtTHE CUTTING EDGE: Have you ever seen this, “TXT the word LOVE to 12345 and receive a free X”?? When a person texts something to a 5 or 6-digit number, those digits are called, “shortcodes”.

To get a “shortcode” to use as a marketing method, you have to buy one and it can cost you hundreds if not a thousand dollars a month (don’t believe me, just Google search it).

Here’s the catch that I discovered for small businesses: You can have one FOR FREE; totally legit, totally legal, no strings.

But, the way that I aim to use it is for people to text ME in order for them to get discounts, coupons, gifts, etc with my company. It doesn’t cost me to do that and it doesn’t cost my customer *depending* on their service carrier.

00easyYour goal is to create a system that makes it EASY for your clients, fans, potentials and other businesses to notice you and get something from you. Think about it, how many people do you know that dang-near live 100% of their lives on their phones? Mobile tech is NOW. If you don’t have a web site that can be read on an iPhone… well, you’re behind the times, my friend!

People will do something if A) it’s easy, and B) if something is in it for them. You’re going to do that with your brochures, flyers and 3×5 mailing cards.

00logoThe site that I use is at TextLocal (and no, I’m not being paid by them, really) and you can get a code that your clients and fans can use to simply txt whatever message you want to the 5-digit code they give you.

For example: You are having a promotional sale on your products. So, you create a flyer and distribute it around town. On that flyer you type:

Text the words, “SIGN ME UP!” to 54445 and receive a 20% off coupon on your next shopping trip with us!

 

01buildThe result is you can have your fan base text you to do ANYTHING YOU WANT THEM TO DO. What I’ve typed here is just a simple foundation. It is up to you to build on that foundation by using your own creativity- I know you can do it! Just put some thought into it and then think about this: by having them txt you, you can then move them to go various places.

 

Here are some simple and easy ideas for what they can get when they text you:

            • Signing them up for your newsletter
            • Giving them coupons for a purchase
            • Sending them a free gift
            • Ask them to visit your web site to be entered into a contest
            • Direct them to ‘Like’ you on Facebook for exclusive deals
            • Send them a link to follow you on Twitter
            • And, more! The possibilities are endless!

 

 

02save3. THE WHAT: Magazine Ads – By advertising your free eBook OR simply advertising your business. But, in order for people to respond to your ad, there has to be something they can get. Can you craft it around saving money, or making money? Maybe joining an exclusive club? That is what motivates people usually- money, deals and exclusivity. 

02bookFor an e-Book:

People, however, will always treasure and pass on information that is relevant and helps them with some aspect of their life.” – Jay Conrad Levinson, Guerilla Marketing

02book2Do a book report by checking out books from the library, magazine articles from the web (cite all articles you use), public domain, hire writers for very low cost. Be sure to write out a mission statement about your company and place your web address on every footer in small print. Make a snazzy cover page. The goal is to bring people to your site. Make it relevant, informative, free and useful. Take a month to do this, follow this timeline:

        • Week 1: Write your mission statement that includes what your mission is, what your company is about and what problems you solve. Utilize Dreamstime and Fotolia (they are the most cost effective stock agencies that I’ve found) to come up with ideas for a cover page. Find the best illustration that you can buy. Add your own personal text to the image.
        • Week 2: Get your content by checking out three books. Write 5 loaded paragraphs using information from the books. Incorporate stock images from Dreamstime as they high quality and FREE (people LOVE graphics!).
        • Week 3: Create more content via the web. Find three great web articles and PRINT THEM OUT to read at home. Get off the internet and concentrate on the articles themselves. Grab the best and most informative lines regarding your subject. Add your own ideas.
        • Week 4: Either hire out freelance writers for a few dollars (ask me how HERE if you have any troubles) or scour the public domain for information you can use. At this point, you should have plenty of good content.

 

downloadOnce you have that, save it all together with your website address in the footer as a .PDF file that people can download. You can then send it manually by email upon request or set up an automatic file downloading app on your web site. Instructions on how to do that can be found HERE.

 

To advertise your business:

Guerrilla Marketing, 4th editionA properly produced magazine ad, preferably of the full-page variety, gives a small business more credibility than any other mass-marketing medium.” – Jay Conrad Levinson, Guerrilla Marketing

Your best bet according to Jay, is to buy remnant space for a lower price in a regional edition of an upscale magazine (an example would be TIME Magazine), or partner with another business to split the cost. To find regional editions and prices for advertising click HERE. You’ll need to get familiar with the Standard Rate and Data Service, Inc. which is published monthly for ad rates.

01asinOnce you have an ad run, you can buy reprints available at a fraction of a cent each. Here’s why this is a phenomenal method for your business:

You will not necessarily gain consumer confidence from a single exposure to your magazine ad. But if you run the ad once, you can use the reprints of that ad forever.  One highly successful company ran a single regional ad in a single issue of Time magazine, then used reprints of the ad in its window and on its counter for nearly thirty-five years afterward. Reprints were also sent in direct mailings. His mailing in 2006 could even run a reporting that stated, “As seen in Time magazine.” – heavy duty name dropping from an ad run once in 1973. That’s getting mileage out of magazine advertising! – Jay Conrad Levinson, Guerrilla Marketing

 

 

00loyalty4. THE WHAT: Earnings for sharing – In some places you will see this frowned upon because people believe that you are “buying” your customer’s loyalty, but I disagree. This is how I see it: If you like the brand, like the goods, are already a fan and you’re going to share about your excellent experience anyhow (because people will ask you), why not get perks in the process that’s already going to happen?

00coffeeTHE HOW: By sharing with their friend and family base what they got from you is the goal. How this goal is achieved is by giving them incentive to do so. Now how you do that is up to you; it can be through gift certificates, entries into a contest, a free gift… actually the possibilities are endless! You can choose what you want to give in order for them to share what they’ve received from you. For example, have them take a picture of themselves with your product to share with their friends (including a hashtag of your company name) and how ever many “shares” they get are entries into a contest for a $10 gift certificate to their favorite coffee joint!

00benniesTHE BENNIES: If you are creative enough with this one, the rate of exponential growth could happen. One friend shares, then three of them share, on and on it goes. It’s more visibility for a small cost.

00guft5. THE WHAT: Your free gift included with every sale – Could be a:

          • mini-catalog (that you will ask for them to be passed on and shared. You’ll want to include somewhere that most of your customers pass them on to save on recycling, etc. (this is a persuasion tactic that is widely known in which if “most other people are doing it” they will be influenced to do it also). Check out this article, “Mini Catalogs Catching On as Economy and Culture Change” as soon as you have the chance.
          • Coupons in the form of a snazzy envelope complete with ribbon.
          • Free gift that your customer can actually use that includes your business logo on it.

00rememberTHE WHY: Once you have included some type of gift with your sale, the most crucial point to remember is: follow up afterwards – most business owners are unaware of how crucial follow-up is after the sale and that at 30 days, 90 days and at one year contact must be made. So, HOW do you remember this? At the point of sale, you create a calendar appointment on your Outlook (or other date setting platform) with reminders at those date points. On top of those reminders are WHAT you will send: email, mailer, small gift, fancy envelope celebrating your one year anniversary (with a coupon). Make it easy for them to recommend three friends to you based on your awesome ‘keeping in touch’ strategy.

THE HOW: You can create a catalog pretty much through any online publishing platform. The key is to make sure you have *awesome* graphics either through a stock agency (you can get images for FREE through the ones I mentioned above) and that it’s clean, easy to read, and fun. Create it in Adobe or graphics program like Inkscape (super-spectacular program that you can download HERE for free. I use this program nearly every day!)

00couponCoupons can be made on stationary that you choose, or visit your favorite craft store and browse the Scrapbooking aisle. Free gifts are up to you. Just put yourself in the shoes of your customer, what would you like to receive as a gift from a company you purchase from?

00env6. THE WHAT: Cold-call mailers – These are actual mailings that you will send to as many people as you can- friends, family, clients, potential clients, anyone that has shown interest in your company (or not), etc. But, these just aren’t any old mailers, these are reeeeeal personal. You will do something reeeeallllly different. So different, yet so old school. You will actually write in your own handwriting (the best that you can do) the addresses. To be completely real, it’s so RARE nowadays that people will actually be intrigued. The goal is to invite them to your site or blog.

THE WHY: Think about it, besides your grandma, when was the last time you received an actual envelope in the mail that was written by hand?

00paperTHE HOW: You’re going to need extra-special envelopes. I was even toying with the idea of possible small boxes, but I realize that that may be too difficult and get too costly. Some type of foil-type paper for the envelope would be creative, better yet, grab some decorative paper (they run a few cents per sheet) from your local craft store to make envelopes.

THE BENNIES: This may seem like a stretch, and possibly too time consuming to do. But, don’t chuck this one out the window. Why? You *need* to be more personable with your fan base. That’s a big reason why people even do business with a company. It’s the relatability, the personal touches, it’s “knowing” a person, a face, anything. It’s making someone feel special! And, what makes someone feel special more than a handwritten note?

00qualityThis task doesn’t have to be in the hundreds; it’s not about quantity, but quality. Pick 5 people you can send something to and make it a goal to do so in the next two weeks. Think about what you can send them that you know they will respond to.

4000478-515030-decorative-elements-border-and-page-rules

I hope that you have enjoyed the latest post in this series. I realize that it is a lot to take in… But it’s all possible to do. It’s easy, but does take time. I hope that you will at least implement three of them.

In closing, like I mentioned above, I’m going to summarize this all in a final Part5, so stay tuned!

Till next time!