100+ Tips and Lessons To Increase Traffic or Generate Revenue!

Teach Yourself VISUALLY Search Engine Optimization (SEO), The Fast and Easy Way to Learn

By Rafiq Elmansy

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SEO, how to. increase, traffic, generate, revenue, website


I picked this book up just to “dabble in”. I knew somewhat about Search Engine Optimization (“SEO”) and although I found the subject a bit overwhelming, I thought- what the hey, let’s grab this and see where we can go.

On a side note, I have a new project that I’m working on involving web development- you can read about that here. And, while most people would pick a book like this up for their own businesses, I picked this up for OTHER people’s businesses. You see, part of my project is developing web packages for other people/businesses/entrepreneurs.

So, I bought this book in a wholly unselfish way…

Yeah, riiiiiiiiight you say.

drownTurns out that I wrongly believed I had good handle on things (shocker). In all seriousness though- when I said I was going to “dabble”, it quickly became more than that. I was immersed in it. After all, who hasn’t read article after online article about SEO? I know I have; and, at the end of the day once it’s read, you forget about it within a nanosecond of clicking the mouse.

rinseHowever, even before diving into this book, I was done with the read-click-forget-rinse-repeat scenario… I just didn’t know it yet. If what I just said is resonating with you, here is where you really need to listen to me- if you GENUINELY want to know how to get more traffic and more clicks on your web site or blog; you need to invest in this book. While there are people in this world who can readily implement a page full of text- nothing but words that you need a doctorate to understand… Well, I think that’s great if you can comprehend it, but I’m not that type of person. And, if you aren’t either, stay with me.english


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To be honest, I’m too impatient to even sit through a 1-minute YouTube video let alone have a Google page up ready to look up every other word!

 

 

Truly, you’d do yourself an immense favor investing in this. Trust me. Or don’t- BUT, I’m hoping you will after you read this post. I’ll make it as brief, and to-the-point as I can. Your time is precious!

manualThis is more than a book, it’s a MANUAL, and all you need is this and your computer. It’s designed for individuals who are visual learners and it comes complete with large, colorful, large-size screen shots and step-by-step explanations that are easy to understand (PRO TIP: I took those steps and placed them into an Excel spreadsheet and now use it as a checklist for the sites I develop. You can do the same for your own site/blog!).

Some of it in the very beginning is for complete newbies like building a web site (in other words, if you’ve already developed your website and it has good, useful content with strategic keywords and tags, it is OK to go ahead and move onto further chapters). As for me, and possibly for you, you’re already beyond this point and are now looking to just get it ranked higher in Google for an confusedincrease in traffic or to generate a monthly revenue stream. This book will help with that.

Like, ever found Google Analytics confusing? Who hasn’t?

Just the word, ‘analytics’ gives me the willies!

 

But, that’s what we all need to learn. And, as far as I’m concerned this guide sides more in the advanced area (don’t be scared!)—like,

  • Diving deeply into meta tags and implementing them into your site through HTML/CSS (you *have* to come to a place of knowing basic code. If you don’t learn, you are short-changing yourself),
  • Simple-to-understand information about On-page/Off-page SEO,
  • the importance of anchor text, and other codes/files/formulas for optimization
  • internal links, backlinks, link-exchange,
  • fully optimizing image names and Alt Attributes,
  • where to scan code errors within your site that may be harming your Google rank (this is done by another site that you can use for FREE),
  • and so much more! There is over 100 SEO tasks you can do- do them ALL, I say!

Even though I’d say this information is for those that are beyond the basics, it really does make ‘advanced’ very easy to do. Each chapter is designed in two-page lessons so it’s great for just laying the book in your lap, or on your desk. It lays open and you just follow along…

IT’S AT THIS POINT THERE COMES A WARNING – WARNING – WARNING

warning

Do yourself a service and DON’T buy the “e-Book” even though it’s available. I’m sure most professionals out there think that a book coming in electronic form is a hot commodity nowadays, but from this gal right here, don’t do it. You need to physically handle this book! Trust me!

checkWhy? You lay it open, you follow along step-by-step, ensuring you’ve done EVERYTHING (and 99% of the steps and implements are free, by the way) and then watch your site or blog take off! I mean, what else will there be left to do??? Cover-to-cover, this is it! And kiss the ‘read-click-forget’ system goodbye!

In fact, the slogan on the back cover says it best, “Read Less- Learn More”.

 


I would agree!

Check out these pages I snipped so you can get a better idea of how this works and why this would be an excellent investment for your biz!

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The Algorithm Circle Of Love – How To Improve Your Google Ranking NOW!

How to improve the Google search ranking for your ideas or business~

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I’ve broken down into brief snippets a blog post by: Jane and Scot Noel ** about what is needed for your web site to rank higher in the “Google machine” (that’s what I like to call it!). This is a very important post and one well-worth reading! I’ve summarized all the important points at the bottom, so if you are busy and just want to get there, you can… BUT, I truly believe it will be worth it to read the guest post, then see what I have to say…

mysteryTo the business owner with a website, what happens in a Google search is a mystery.  Why doesn’t your site show up when you do a search?  What’s the magic formula for getting to the top of Google?  It feels like there must be a simple secret that no one’s talking about?  Right?

Breaking Your Site Down, by the Numbers

secretYou bet it is! When trying to get your website noticed in Google, there is a formula, it’s a well kept secret, and there’s nothing simple about it.

Instead of the word “formula,” let’s say “algorithm.”  An algorithm is a set of rules or a process followed in a problem solving operation.  In this case, the algorithm belongs to Google, and the problem is how to evaluate websites and use them in answering online searches.

Of course the process is entirely automated, performed by computer programs that constantly evaluate and re-evaluate your website along with everyone else’s.  It goes on all day long, every day.  And the kind of things the Google algorithm looks for include your website’s age, the information it contains, and inbound links.

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The parts that are underlined, bolded and colored red are the main points that I will touch on at the bottom. I would like to propose an idea that can help boost your ranking, increase your traffic, and give you more sales! I’m going to make it easy and fun…

1. How Old is Your Domain Name?young

Just as adults are given more respect than children, older domain names (www.mycompany.com) get points just for being old.  They’ve been around the block.  They haven’t gone out of business.  If two websites are equal in every other way, but one is older, the “mature” website will get preference in a Google search.

2. How Informative is Your Website?

contentMany people don’t want a lot of words cluttering up their website.  That’s all well and good, but then they shouldn’t expect great success in the world of online search.  Searches are not popularity contests that go to the prettiest webpage.

From Google’s point of view, their search engine is answering someone’s question.  Therefore if you are looking for a “Custom Home Builder in Pittsburgh,” for example, the site that presents only pretty pictures of custom homes takes a back seat to the one that is informative about the process of acquiring a custom home, and also happens to mention that they are in Pittsburgh.

How much content do you need?  There is no set number of pages or words, but if you want to show up above your competition, you’d better check them out.  If they have 15 pages of professionally written, informative content, averaging 200-300 words per page, and you have 2 pages, 50 words each, that you wrote yourself – well, you just lost that match.

[Here’s the kicker ——->>>>>>] Google favors well-produced content, and the algorithm reads through the content to find keywords, keyword phrases, and their synonyms.  It considers whether the page is “keyword stuffed,” or if the language flows naturally and is informative on its subject.

imagesS22MMREVAs best we know, the algorithm analyzes whether the keywords are used in headlines, links, bullet points, key sentences, etc.  Point by point, the Google algorithm breaks down your content by the numbers and compares it against all the sites competing against you.

By now you may be getting the idea that the only magic formula here is hard work and finding a good writer.  But even content is only a part of what the algorithm is looking for.

3. Who are Your Friends and Neighbors?

wallflowerIf your website is shy, just hanging out there on its own, it may get about the same attention from Google as the wallflower at a High School dance.  The Google algorithm counts every other website that links to yours.

Then it starts figuring out who your friends and neighbors are.

If a respected and authoritative site links to your website, that’s great!  An example might be the New York Times with an online article about your business that provides a link to your website.  There would be a lot of respect (and search value) given to your site for having such a link.

But if your website hangs out with the wrong crowd, where links were purchased by the hundreds from some fake business directories overseas just to make your site look important, then you’re going to be in trouble.

linkingFor most of us, the truth is somewhere in between.  You should certainly have links coming to your site from your own social media pages, including the likes of Facebook, Google+, LinkedIn, Pinterest, and others, depending on what is appropriate in your line of work. You may also have incoming links from your local Chamber of Commerce, trade association, municipal website, a local business directory, etc.

Over time, bloggers and other site owners will find your website and link to it just because they see it offers something useful to their audience. What they find of interest may be an article, case study, a specific product or service, or even some basic information of value to their audience.

Of course, if you want to affect Google’s opinion of your site by acquiring great links and cutting away possible bad ones, you’ll need some professional help.  That process is generally called Link Building, and it can be as complex and time consuming as any good marketing effort.

4. When Websites Shut the Door, or Send Wrong Signals

homeWhen the Google bots come to your website and say, “Hey, nice to meet you, we’re here to help the algorithm learn about your website, can we come in?” does your website slam the door and say “Go away!” If your website is hostile to the process, even great content and good links won’t help you.  We’ve even seen sites engineered (not deliberately we suspect) to appear as a blank page to the Google bots and algorithm.

All websites are not born equal.

Some menu driven systems, coding styles, and basic web development technologies simply don’t work well with Google. They may result in a fine looking, compelling design that customers love, but fewer clients will find you if Google hits a brick wall when it tries to analyze your website.

In general, your web developer needs to create search-friendly site architecture.  At a minimum, this can include such things as CSS style navigation, internal anchor links, image alt-tags, text on the page (not embedded in images or in code like JavaScript), and individually crafted meta-code for each page (including Page Titles, Keyword Tags, and Page Descriptions).

blackSending the wrong signals can be equally problematic.  There are still many developers who attempt “black hat” ways of attracting search engine attention.  These can include invisible text, keyword stuffing, duplicate websites, and much more.  Every day, Google finds ways to shut out such practices, and if your website is caught trying to scheme its way to success, it could take a long time to recover its credibility, if ever!

5. It’s Not the Same Everywhere

Naturally, when you type something into Google and see a page of search results, you assume that everyone who typed in the same thing got the same list of results.  Not so.

you-are-hereYour website is also evaluated for where and to whom it should appear.  At a minimum, Google knows approximately where the person doing the search is located.  If the searcher uses any of Google’s products, from Gmail to Google Docs, or Google+ to YouTube, then Google learns about the search patterns and online habits of the individual doing the search.

And  it modifies its search results accordingly.SEO

No, the results list is not drastically different for everyone at every computer, but the results do shift and the variances do make a difference.  While your Yard Equipment website may show up #1 for “lawn mower parts” locally, it may have no national presence at all.  Or if you use Google+, the search results may give preference to your website when you do a search, but no one else will see that spectacular result.

Obviously, what you see when you search is only part of the answer.  But Google does provide some free and effective tools to give you a sense of how your website is doing online, overall.  Have your webmaster sign up for and install Google Analytics and Google Webmaster Tools.

6. This is Not your Grandfather’s Google

Zeus-blog-post-keep-calm-follow-the-rulesAnother common misconception about Google is that whatever the rules are, they are THE rules – kind of like the formula for Coke is the formula for Coke.

Not quite.  The engineers at Google are always hard at work adjusting the algorithm, trying to improve search results overall.

Minor tweaks happen all the time, and major updates get cute names like Penguin and Panda (although perhaps they should be named after hurricanes instead).  These changes can and do affect traffic to your site all the time.

Why the changes?  Two primary reasons.  The first is that Google would like to improve search results and make them more relevant and personally useful to everyone who uses a Google search.  The second is to deal with websites that are built with black hat techniques (cheaters) and block them or devalue them in a search.

Unfortunately, no one can say exactly what effect any particular change will have.  Google’s intentions are clear, but the system is far too complex for anyone, even Google, to know the full effects of an algorithm adjustment until it happens.

If adverse consequences happen to too many valid websites, Google may adjust their adjustment.  If the results are beneficial, Google betterwill look for ways to improve them even further.

The bottom line is that if your website was search optimized 3 years ago, even if the techniques used were completely valid then, they are at least partially out of date today.  And what is being done today will need looked at again, sooner rather than later.

7. Summary

So now you know.  Secret formulas called algorithms check out your website and make judgments about where it should show up in a search.

images89EK6GO7These algorithms look at and weigh hundreds of factors, but a few of the major ones are:  the age of your domain, the content of your site, and the number and character of other sites linking to yours. Over time, the algorithms change, sometimes to your benefit, sometimes not.  Keeping up with it all has spawned entire industries, including Search Engine Optimization (SEO) and Link Building.

These general concepts apply not only to Google, but to other search engines like Bing, Yahoo, Ask, and others.  For each one, their algorithms represent proprietary formulas (somewhat like the differences between the formulas for Coke and Pepsi).

While we hope this article is instructive, you should keep in mind that it represents an over-simplification.  Nevertheless, it should give you hope that you can take steps to make the Google algorithm look more kindly on your website.  Certainly, your competitors are out there trying…

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So… here we go.

I don’t know if this would be called, “adding my two-cents”… maybe it is. However, I have an idea that I would like to build on with your help based on what I learned in the above article. Keep reading 🙂

imagesEP3K5V1D#1: The Age Of Your Domain – Unfortunately for this one, I have no control over how old your web site domain is. Hopefully, it’s been around a while! If not, get your domain registered NOW. My preference is GoDaddy with whom I purchased my domain for 2 years for under $20 bucks- pretty good deal. Just be sure to Google: GoDaddy promo codes and use one! They will save you money. Once you have your domain, just forward it with masking to your home web site.

expert#2: How Much Content Is Written On Your Web Site – There should be some good, valuable, written content on your site. I hold to a good saying that goes like this, “Write what you know best and link to the rest.” Fortunately for everybody there’s no hard and fast rules when it comes to content. You can hire out for just a few dollars and have someone else write it, or you can do it yourself (to know how to hire out, just ask me HERE and I can tell you how to do this if you are on a very limited budget). Just make sure that you have good, quality content. As mentioned in Part 3 of my marketing series, hit the library and assign yourself a book report. Make yourself an expert on what you know and offer that information up on your site.

heartcircle#3: Link Building – This is where we are going to have some fun! I have a proposal for all my readers. What would you say to creating an “Algorithm Circle Of Love”? I would like to grab a hold of ten of you that are socially plugged in and do some link building based off of part 3 written above! Who’s with me? Let’s write some content for each other and boost our Google page ranking! I’ll post info about you on my top three sites:

          • Facebook
          • LinkedIn
          • My blog (here) and my web site

What are your thoughts on that? Think we can do it? I do!

a-update#4: Optimizing The Pages On Your Web Site – I know that this one was a hard one for me. I was so anxious to get my web site developed and published that I didn’t “baby” the page titles, keyword tags, and page descriptions like I needed to. Neglecting this baby will result in “starving” that search ranking in Google. So, as a tip and trick for y’all, get on your laptop (get off the internet and concentrate) and create a page in Notepad; write out all your keywords and tags. Then, on the next line write up a page title for each page and make sure that it’s good and contains awesome, relevant keywords. Then, write out a brief description for each page; again, incorporating your awesome, relevant keywords.

Once you have that information, login to your account settings for where your web site is being hosted at. Just copy and paste all of your wonderful information into those boxes. Get every single one for each page completely filled out the best that you can. This will help you get found so much better on all the big search platforms!

a-master#5: Google Analytics, Webmaster Tools and Alerts – I did briefly talk about these things in my blog post titled, “Getting Traffic, Growing Your Business – How To Go Viral TODAY!“. So, if you haven’t been utilizing these invaluable tools, make it a point to get going as soon as you can. If you’re super busy, like me, and the rest of the world, don’t be afraid to set an alarm on your phone. Make a date with yourself to devote just one hour to getting these tools implemented for your business.

a-fresh#6: Evergreen “Fresh”! – If it’s been some time since you’ve gone over the information on your web site, whether it’s information we can’t see: like keywords, tags, and page descriptions in your web hosting account settings, now is the time to just run over there and check it out. Be sure to update your information on a regular bases. As shown by the article, Google’s algorithms are continually changing, so be on top of this one!

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Well, that’s it for today folks. Drop me a comment if you are interested in my proposed Algorithm Circle, or contact me HERE. Hope to hear from you!

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**Jane and Scot Noel are the owners of CME Websites {Code Media Essentials}, a web development company.  Since 1999, CME’s reputation for developing search engine friendly websites has attracted a variety of industrial, consumer, and professional web clients.